What is Brotox?

Whether you have been hanging around the local coffee shop or your office break room, you may have heard the term “Brotox” tossed around. This phrase was coined as more men began turning to Botox injections to turn back the clock on their appearance. According to the American Society of Plastic Surgeons, more than 385,000 men got Botox injections in 2013 and that number has been steadily growing. Is Brotox the right treatment option for you?

How it Works
Botox is an injectable treatment that relaxes facial muscles that lead to the formation of wrinkles. Primary treatment areas for Botox include the forehead, outer eyes and between the eyebrows. Injections are relatively quick and painless, and patients may return to regular activities as soon as the procedure is over. For most, there are few telltale signs that Brotox has been performed, making this a discreet procedure that can achieve natural results for a number of months at a time.

Reasons behind Brotox Growth
There are a number of reasons aestheticians and plastic surgeons are seeing more men come in for Brotox treatments today. In some cases, it might be a wife or girlfriend that suggest the procedure. Other men might see the positive effects Botox has on their significant others and decide to try the treatment out for themselves.

An increasingly competitive workforce is another factor driving the Brotox trend. When the economy went south in 2008, older workers were finding themselves on the unemployment line. When studies showed that younger men tended to land positions faster than their more mature counterparts, experienced men started looking for ways to restore a youthful vitality to their appearance. In areas like Silicone Valley, where youth is a coveted professional asset, that trend continues. However, men across the country are tuning into the benefits of a refreshed appearance in both their professional and their personal lives.

Brotox vs. Botox
Botox treatments for men are generally handled differently than those performed on women. While men, like women, want to look more youthful, men do not want to completely eliminate signs of aging that also give them a distinguished, responsible look. Brotox is typically performed using smaller amounts of the medication over a slightly larger treatment area, to ensure subtle, natural results.

As more men tune into the benefits of cosmetic procedures like Botox, medical spas are increasingly making their offices more inviting to their male patients. If you are interested in learning more about Brotox or other cosmetic treatments designed just for men, contact New Visage at 252-808-2NEW.